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Dinner is Only the Beginning: Mayfair Supper Club Gambles on Eatertainment

An entirely new nightlife concept in Las Vegas is making a bold promise: “Dinner is only the beginning.” Not much—if anything—is left to chance by Vegas nightlife operators. Calculated risks tend to favor the house, so to speak. So, when nightlife leaders gamble on something in America’s Playground, operators around the world should sit up and take note. MGM Resorts International is rolling the dice on eatertainment at one of the world’s premier luxury travel destinations. The Bellagio will soon be home to “dinnertainment” concept The Mayfair Supper Club. The Mayfair replaces Hyde, an upscale lounge with which veteran Nightclub & Bar Show attendees are familiar. However, Hyde’s successor won’t simply go under a chic scalpel, putting a new face on the standard luxe ultra-lounge. Rather, MGM Resorts and the Bellagio seek to change nightlife at a level far deeper than skin deep. We spoke with Sean Christie, President of Events and Nightlife at MGM Resorts International, about his vision for ushering in the next evolution in nightlife and hospitality. Those looking to renovate, rebrand or expand their operations may want to seriously consider an eatertainment concept, as should those seeking to enter this industry for the first time. Learn why below. What changes to nightlife and consumer behavior informed the decision to create a venue purpose built as a “dinnertainment” venue? Consumers tastes constantly change—they are changing as we speak. What was popular in the past doesn’t resonate as much with the guest of today. There is a whole new segment of people who are looking for something different and more sophisticated—fun experiences with less barriers to entry. We believe this will be accomplished with The Mayfair Supper Club. What challenges were encountered and overcome when designing a venue to serve as an all-in-one dining and nightlife experience? The biggest challenge relates to the different meal periods and how the entertainment will integrate with the tempo of the evening. If we do a good job it should feel like a natural arc to the experience where a guest can dine, observe, participate, and still feel like they are in an upscale dining room overlooking the most iconic landmark in Las Vegas, the Bellagio Fountains.